Question 1

The division of products into durable and nondurable goods is to __________.

Accepted Answer

A)  comply with NAICS guidelines
B)  address environmental concerns
C)  comply with ISO 9000 requirements
D)  classify products for tax purposes
E)  provide direction for marketing actionsF) None of the above
G) C) and D)

Question 2

Shopping products refer to items that the consumer

Accepted Answer

A)  purchases frequently,conveniently,and with a minimum of effort.
B)  compares several alternatives on criteria such as price,quality,or style.
C)  makes a special effort to search out and buy.
D)  does not know about or knows about but does not initially buy.
E)  buys as a result of buying others' consumer products,such as impulse purchases.F) A) and B)
G) A) and C)

Question 3

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Accepted Answer

A)  shopping product
B)  convenience product
C)  specialty product
D)  unsought product
E)  discretionary productF) B) and E)
G) A) and B)

Question 4

A company's product mix is equal to the sum of its

Accepted Answer

A)  marketing mix.
B)  product class.
C)  product items.
D)  product lines.
E)  SKUs.F) All of the above
G) A) and B)

Question 5

Alana operates a wedding preparation service that aids brides-to-be in the planning of their weddings.To maintain a quality image and a standardized offering,Alana provides extensive training for each of her employees.What unique aspect of services is Alana trying to address?

Accepted Answer

A)  impressionability
B)  intangibility
C)  inconsistency
D)  inseparability
E)  uniqueness of the serviceF) None of the above
G) A) and B)

Question 6

Among business products,which of the following would most likely be considered an industrial service?

Accepted Answer

A)  tractor
B)  phosphoric acid
C)  photocopier maintenance
D)  athletic training facility
E)  syringesF) C) and E)
G) B) and E)

Question 7

Which of the following is the best example of an equipment-based service?

Accepted Answer

A)  lawn care
B)  doctors
C)  taxis
D)  lawyers
E)  janitorial servicesF) A) and E)
G) A) and B)

Question 8

Sterile Feral,Inc.is a nonprofit organization that catches wild or stray cats,and then neuters,vaccinates,and releases them back into the wild.In recent years,nonprofit organizations such as Sterile Feral have turned to marketing to help it

Accepted Answer

A)  receive additional government funding.
B)  expand its business to stray dogs.
C)  maintain its nonprofit status.
D)  better serve those in need.
E)  compete with other similar organizations.F) A) and C)
G) None of the above

Question 9

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine _____________.

Accepted Answer

A)  how to change the promotional strategy
B)  whether the problem is internal or external to the organization
C)  whether to drop or keep the failing product or market
D)  whether to change the goal,and therefore,the marketing metric used to measure it
E)  if the numbers used for evaluation in the marketing dashboard are accurateF) B) and C)
G) A) and B)

Question 10

What is the difference between intangibility and inseparability of services?

Accepted Answer

Intangibility refers to the fact that se...

Question 11

Until 1996,U.S.carmakers sent very few right-hand-drive cars to Japan while German car makers exported several models with the steering wheel on the right to accommodate the way the Japanese drive their cars on the left side of the road.American car manufacturers could blame their failure to a great degree on

Accepted Answer

A)  an insignificant point of difference.
B)  too little market attractiveness.
C)  not satisfying customer needs on critical factors.
D)  poor product quality.
E)  incomplete market and product protocol.F) All of the above
G) A) and C)

Question 12

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Accepted Answer

A)  services
B)  goods
C)  products
D)  marketing mix
E)  ideasF) B) and E)
G) A) and B)

Question 13

With respect to promotion,which of the following strategies would most likely be used for unsought products?

Accepted Answer

A)  offering consumer and trade sales promotions
B)  establishing the uniqueness and status of the brand
C)  generating awareness
D)  differentiating the brand from competitive brands
E)  stressing price and availability in advertisingF) A) and E)
G) B) and C)

Question 14

One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to balance supply and demand.

Accepted Answer

A)  variable hours of operation-opening or closing a store at different times
B)  sales promotion incentives such as coupons
C)  off-peak pricing
D)  build-to-order service delivery systems
E)  rationingF) D) and E)
G) All of the above

Question 15

Services depend on the people who provide them.As a result,their quality varies with each person's capabilities and day-to-day job performance.This element of services is referred to as __________.

Accepted Answer

A)  incongruity
B)  differentiation
C)  variation
D)  inconsistency
E)  intangibilityF) B) and E)
G) A) and B)

Question 16

Advertising is most important 
for which of the following products?

Accepted Answer

A)  bicycle
B)  toaster
C)  orange juice
D)  deck furniture
E)  watchF) D) and E)
G) B) and E)

Question 17

Burberry makes fine raincoats,clothing,and other items,some that feature the company's distinctive plaids.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?

Accepted Answer

A)  convenience product
B)  shopping product
C)  discretionary product
D)  unsought product
E)  specialty productF) A) and B)
G) C) and D)

Question 18

Services can be classified according to whether they are delivered by people or equipment,they are __________,or they are government agencies.

Accepted Answer

A)  national or global
B)  use independent contractors
C)  privately owned or publicly owned
D)  owned by individuals or corporations
E)  for profit or nonprofit organizationsF) A) and E)
G) B) and E)

Question 19

Briefly define what is meant by a product.Explain the characteristics that would define a good and a service.Give an example of each.

Accepted Answer

A product is a good,service,or idea cons...

Question 20

Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product process?

Accepted Answer

A)  idea generation
B)  market testing
C)  business analysis
D)  development
E)  commercializationF) B) and C)
G) C) and D)

Exam 9: Developing New Products and Services

Correct Answer
verified

Which of the following is the best example of an equipment-based service?

Correct Answer
verified

Correct Answer
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Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product process?

Correct Answer
verified

Sterile Feral,Inc.is a nonprofit organization that catches wild or stray cats,and then neuters,vaccinates,and releases them back into the wild.In recent years,nonprofit organizations such as Sterile Feral have turned to marketing to help it

Correct Answer
verified

With respect to promotion,which of the following strategies would most likely be used for unsought products?

Correct Answer
verified

What is the difference between intangibility and inseparability of services?

Correct Answer
verified
Intangibility refers to the fact that se...
View Answer

One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to balance supply and demand.

Correct Answer
verified

Alana operates a wedding preparation service that aids brides-to-be in the planning of their weddings.To maintain a quality image and a standardized offering,Alana provides extensive training for each of her employees.What unique aspect of services is Alana trying to address?

Correct Answer
verified

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Correct Answer
verified

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine _____________.

Correct Answer
verified

Briefly define what is meant by a product.Explain the characteristics that would define a good and a service.Give an example of each.

Correct Answer
verified
A product is a good,service,or idea cons...
View Answer

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Correct Answer
verified

A company's product mix is equal to the sum of its

Correct Answer
verified

Services can be classified according to whether they are delivered by people or equipment,they are __________,or they are government agencies.

Correct Answer
verified

Shopping products refer to items that the consumer

Correct Answer
verified

Among business products,which of the following would most likely be considered an industrial service?

Correct Answer
verified

Services depend on the people who provide them.As a result,their quality varies with each person's capabilities and day-to-day job performance.This element of services is referred to as __________.

Correct Answer
verified

Advertising is most important for which of the following products?

Correct Answer
verified

The division of products into durable and nondurable goods is to __________.

Correct Answer
verified

Exam 9: Developing New Products and Services

Correct AnswerverifiedShow Answer

Which of the following is the best example of an equipment-based service?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product process?

Correct AnswerverifiedShow Answer

Sterile Feral,Inc.is a nonprofit organization that catches wild or stray cats,and then neuters,vaccinates,and releases them back into the wild.In recent years,nonprofit organizations such as Sterile Feral have turned to marketing to help it

Correct AnswerverifiedShow Answer

With respect to promotion,which of the following strategies would most likely be used for unsought products?

Correct AnswerverifiedShow Answer

What is the difference between intangibility and inseparability of services?

Correct AnswerverifiedIntangibility refers to the fact that se...View AnswerShow Answer

One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to balance supply and demand.

Correct AnswerverifiedShow Answer

Alana operates a wedding preparation service that aids brides-to-be in the planning of their weddings.To maintain a quality image and a standardized offering,Alana provides extensive training for each of her employees.What unique aspect of services is Alana trying to address?

Correct AnswerverifiedShow Answer

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Correct AnswerverifiedShow Answer

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine _____________.

Correct AnswerverifiedShow Answer

Briefly define what is meant by a product.Explain the characteristics that would define a good and a service.Give an example of each.

Correct AnswerverifiedA product is a good,service,or idea cons...View AnswerShow Answer

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Correct AnswerverifiedShow Answer

A company's product mix is equal to the sum of its

Correct AnswerverifiedShow Answer

Services can be classified according to whether they are delivered by people or equipment,they are __________,or they are government agencies.

Correct AnswerverifiedShow Answer

Shopping products refer to items that the consumer

Correct AnswerverifiedShow Answer

Among business products,which of the following would most likely be considered an industrial service?

Correct AnswerverifiedShow Answer

Services depend on the people who provide them.As a result,their quality varies with each person's capabilities and day-to-day job performance.This element of services is referred to as __________.

Correct AnswerverifiedShow Answer

Advertising is most important for which of the following products?

Correct AnswerverifiedShow Answer

The division of products into durable and nondurable goods is to __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Intangibility refers to the fact that se...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A product is a good,service,or idea cons...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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