Question 1

Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before National distribution of the product. Breyers' new product was in the___________ stage of The new-product process.

Accepted Answer

A)  market testing
B)  business analysis
C)  commercialization
D)  screening and evaluationE) None of the above
F) All of the above

Question 2

Consumer goods are products purchased by the ultimate consumer, whereas ________ are products used in the production of other products for ultimate consumers.

Accepted Answer

A)  convenience goods
B)  specialty goods
C)  shopping goods
D)  business goodsE) B) and D)
F) C) and D)

Question 3

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain would have purchased a(n) :

Accepted Answer

A)  supply material.
B)  component part.
C)  accessory equipment.
D)  service.E) A) and D)
F) None of the above

Question 4

All of the following could be considered sources of open innovation ideas, except:

Accepted Answer

A)  partner firms
B)  universities
C)  current employees
D)  investorsE) A) and D)
F) None of the above

Question 5

Test marketing is:

Accepted Answer

A)  almost always done, especially for consumer services.
B)  almost always done for new consumer products, including more expensive ones.
C)  not usually done with services, expensive consumer products, or costly industrial products.
D)  not usually done with most products because of the time and expense involved.E) B) and C)
F) All of the above

Question 6

The risk and uncertainty of the commercialization stage of new-product development is reflected in each of the following EXCEPT:

Accepted Answer

A)  buyers who can't understand the benefits of the new product.
B)  market testing ensures that commercialization will be successful.
C)  high-quality prototypes that can't be replicated on mass-production lines.
D)  costs that go far beyond original budgets.E) B) and D)
F) B) and C)

Question 7

Procter & Gamble offers home cleaning products (such as Mr. Clean) , personal health products (such as Colgate toothpaste) , and optometry products (such as contact lenses) . Collectively, these would be Procter & Gamble's:

Accepted Answer

A)  product category.
B)  product class.
C)  marketing mix.
D)  product mix.E) All of the above
F) A) and D)

Question 8

KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu. To understand the receptivity to the product in the first place, KFC offers the Double Down for sale:

Accepted Answer

A)  to a unidimensional target market.
B)  to as broad a geographic region as possible.
C)  in a defined area.
D)  exclusively to company employees.E) None of the above
F) A) and B)

Question 9

Describe the business analysis stage of the new-product process.

Accepted Answer

The answer of Describe the business analysis stage of the...

Question 10

The market testing stage of the new-product process often involves test markets or purchase laboratories in which the variable to test is:

Accepted Answer

A)  sales.
B)  consumer attitudes.
C)  advertising.
D)  price.E) A) and B)
F) A) and C)

Question 11

Which of the following is the best example of a shopping good?

Accepted Answer

A)  Mercedes Benz CL250
B)  Roget's Thesaurus
C)  CD player
D)  Lexus LS 400 luxury automobileE) A) and B)
F) C) and D)

Question 12

Figure 10-1
 
-According to Figure 10-1, column "B" would represent what type of product?

Accepted Answer

A)  Prestige
B)  Specialty
C)  Convenienc e
D)  ShoppingE) B) and D)
F) A) and B)

Question 13

Garlic Cake was a new product that failed. It was intended to be eaten as an appetizer, often with spreads of cheeses on top, but consumers were confused by the term "cake." Discuss the possible factors that contributed to this new-product failure.

Accepted Answer

The answer of Garlic Cake was a new product that...

Question 14

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?

Accepted Answer

A)  most service companies focus on continuous innovation
B)  for labour-intensive, interactive services, the actual providers (the service delivery staff) are part of the customer experience and thus are part of the innovation
C)  most service companies focus on creating only incremental improvements
D)  the new-service development process is often easy for the service customer to observeE) A) and B)
F) All of the above

Question 15

When General Foods introduced Post Cereals with freeze-dried fruits, people found that by the time the fruit had absorbed enough milk, the flakes were soggy. Why did this product fail?

Accepted Answer

A)  poor execution of the marketing mix
B)  poor product quality
C)  too little market attractiveness
D)  insignificant point of difference compared to competitive offeringsE) A) and B)
F) None of the above

Question 16

Wax for making candles would most likely be classified as which type of good?

Accepted Answer

A)  support goods
B)  production goods
C)  convenience goods
D)  specialty goodsE) A) and B)
F) All of the above

Question 17

You greatly admire a set of Ralph Lauren crystal goblets you see at a dinner party, and decide to buy four, despite the somewhat surprising price of $60 each. They are only available in your area in a Polo Ralph Lauren shop, 40 miles from campus. Into which classification of consumer goods would the crystal goblets fall?

Accepted Answer

A)  unsought goods
B)  convenience goods
C)  shopping goods
D)  specialty goodsE) B) and D)
F) B) and C)

Question 18

A company that manufactures door hinges used by GM in its car doors gets increased orders from GM because more consumers are demanding GM vehicles. This illustrates ________.

Accepted Answer

A)  secondary demand
B)  contrived demand
C)  primary demand
D)  derived demandE) A) and B)
F) B) and C)

Question 19

Imagine you work for a production company that has been approached by one of the networks to develop a concept for a new reality show. These seem to be the years of the reality television shows-just like we had not too long ago several new shows modeled after Friends. Where are you and your co-workers most likely to look first for a concept?

Accepted Answer

A)  conducting Nielsen a survey
B)  by observing what's on television
C)  by relying on brainstorming
D)  through research and developmentE) A) and D)
F) B) and C)

Question 20

Drafting tables would best be considered which type of support goods?

Accepted Answer

A)  supplies
B)  installations
C)  accessory equipment
D)  servicesE) B) and D)
F) None of the above

Exam 10: Developing New Products and Services

KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu. To understand the receptivity to the product in the first place, KFC offers the Double Down for sale:

Correct Answer
verified

Consumer goods are products purchased by the ultimate consumer, whereas ________ are products used in the production of other products for ultimate consumers.

Correct Answer
verified

All of the following could be considered sources of open innovation ideas, except:

Correct Answer
verified

Figure 10-1 -According to Figure 10-1, column "B" would represent what type of product?

Correct Answer
verified

Test marketing is:

Correct Answer
verified

Garlic Cake was a new product that failed. It was intended to be eaten as an appetizer, often with spreads of cheeses on top, but consumers were confused by the term "cake." Discuss the possible factors that contributed to this new-product failure.

Correct Answer
verified

Wax for making candles would most likely be classified as which type of good?

Correct Answer
verified

Correct Answer
verified

The risk and uncertainty of the commercialization stage of new-product development is reflected in each of the following EXCEPT:

Correct Answer
verified

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?

Correct Answer
verified

Which of the following is the best example of a shopping good?

Correct Answer
verified

When General Foods introduced Post Cereals with freeze-dried fruits, people found that by the time the fruit had absorbed enough milk, the flakes were soggy. Why did this product fail?

Correct Answer
verified

A company that manufactures door hinges used by GM in its car doors gets increased orders from GM because more consumers are demanding GM vehicles. This illustrates ________.

Correct Answer
verified

The market testing stage of the new-product process often involves test markets or purchase laboratories in which the variable to test is:

Correct Answer
verified

Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before National distribution of the product. Breyers' new product was in the___________ stage of The new-product process.

Correct Answer
verified

Describe the business analysis stage of the new-product process.

Correct Answer
verified

Drafting tables would best be considered which type of support goods?

Correct Answer
verified

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain would have purchased a(n) :

Correct Answer
verified

Procter & Gamble offers home cleaning products (such as Mr. Clean) , personal health products (such as Colgate toothpaste) , and optometry products (such as contact lenses) . Collectively, these would be Procter & Gamble's:

Correct Answer
verified

Correct Answer
verified

Exam 10: Developing New Products and Services

KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu. To understand the receptivity to the product in the first place, KFC offers the Double Down for sale:

Correct AnswerverifiedShow Answer

Consumer goods are products purchased by the ultimate consumer, whereas ________ are products used in the production of other products for ultimate consumers.

Correct AnswerverifiedShow Answer

All of the following could be considered sources of open innovation ideas, except:

Correct AnswerverifiedShow Answer

Figure 10-1 -According to Figure 10-1, column "B" would represent what type of product?

Correct AnswerverifiedShow Answer

Test marketing is:

Correct AnswerverifiedShow Answer

Garlic Cake was a new product that failed. It was intended to be eaten as an appetizer, often with spreads of cheeses on top, but consumers were confused by the term "cake." Discuss the possible factors that contributed to this new-product failure.

Correct AnswerverifiedShow Answer

Wax for making candles would most likely be classified as which type of good?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The risk and uncertainty of the commercialization stage of new-product development is reflected in each of the following EXCEPT:

Correct AnswerverifiedShow Answer

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?

Correct AnswerverifiedShow Answer

Which of the following is the best example of a shopping good?

Correct AnswerverifiedShow Answer

When General Foods introduced Post Cereals with freeze-dried fruits, people found that by the time the fruit had absorbed enough milk, the flakes were soggy. Why did this product fail?

Correct AnswerverifiedShow Answer

A company that manufactures door hinges used by GM in its car doors gets increased orders from GM because more consumers are demanding GM vehicles. This illustrates ________.

Correct AnswerverifiedShow Answer

The market testing stage of the new-product process often involves test markets or purchase laboratories in which the variable to test is:

Correct AnswerverifiedShow Answer

Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before National distribution of the product. Breyers' new product was in the___________ stage of The new-product process.

Correct AnswerverifiedShow Answer

Describe the business analysis stage of the new-product process.

Correct AnswerverifiedShow Answer

Drafting tables would best be considered which type of support goods?

Correct AnswerverifiedShow Answer

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain would have purchased a(n) :

Correct AnswerverifiedShow Answer

Procter & Gamble offers home cleaning products (such as Mr. Clean) , personal health products (such as Colgate toothpaste) , and optometry products (such as contact lenses) . Collectively, these would be Procter & Gamble's:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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