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Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

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Question 101

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There are three concepts of social responsibility,each relating to particular constituencies.Stakeholder responsibility is characterized by

A) the triple bottom line, to achieve sustainable, long-term growth.
B) a focus on the obligations an organization has to those who can affect achievement of its objectives.
C) an engagement in open and free competition without deception or fraud.
D) an unrelenting customer focus.
E) a focus on seller-oriented outcomes.

F) B) and E)
G) A) and B)

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Question 102

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The Internet of Things refers to

A) technological breakthroughs that allow major innovation to occur.
B) the network of products with connectivity-enabled electronics.
C) an explosion in interest in advanced analytics.
D) technological specifications that identify access to networks.
E) the belief in technology as a driver of success in the marketplace.

F) A) and D)
G) None of the above

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Question 103

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There are many diet aids on the market.They promise immediate weight loss without exercise or a change in diet.Each is accompanied by a testimonial from a satisfied user.If you pay close attention,you will notice that each ad also contains the statement,"Results may vary." Most likely this statement is included to prevent the Federal Trade Commission (FTC) from requiring the dietary aid distributor to

Lava.com is an Internet company that helps other organizations implement marketing strategies to aid them in dominating their industry.Lava's advertising states,"We ignore the rules,and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room,which also contains dartboards,a pool table,and a meditation center.If you were to walk into the office,it would be next to impossible to tell the company owners from its lowest-ranking employee.This best describes the Internet company's

Generally,the U.S.population is becoming

Any activity that uses electronic communication in the inventory,promotion,distribution,purchase,and exchange of products and services is referred to as

Each year,the U.S.Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States.Pentagon officials,in response to environmentalists' concerns over lead poisoning in the soil,have invested over $12 million to develop an environmentally safe tungsten bullet.This is an example of one of the outcomes of

All of the following are economic indicators except which?

Which of the following statements regarding environmental scanning is the most accurate?

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

The __________ provides for registration of a company's trademark,such as the Nike swoosh.

The first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

The money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation is referred to as

The groups primarily served by a firm exhibiting profit responsibility include

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound.People were upset with Exxon's response to the disaster.The company was slow to admit its mistake and even slower to implement cleanup activities.Exxon was criticized for acting in a manner that would benefit the organization but not society.In short,Exxon did not demonstrate

When American Express pioneered cause marketing,it raised $1...........7 million to renovate a national icon,increased usage among cardholders,and

__________ is the form of competition where distribution is the only element of the marketing mix that exerts much of an impact on the firm.

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues? " Results suggest that consumers expect that __________ should.

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys,which are thought to have lived more "humane" or "avian" lives-and as a result,to taste better than conventionally raised turkeys.The USDA defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting in a socially responsible manner?

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which increasingly common cultural value?