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Exam 3: Scanning the Marketing Environment

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Question 41

Multiple Choice

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The first major federal legislation passed to prevent contracts, combinations, or conspiracies in restraint of trade in the United States was the

A) Hart-Scott-Rodino Act.
B) Sherman Antitrust Act.
C) Miller-Tydings Act.
D) Celler-Kefauver Antimerger Act.
E) Clayton Act.

F) C) and D)
G) A) and E)

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Question 42

Multiple Choice

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There are many diet aids on the market.They promise immediate weight loss without exercise or a change in diet.Each is accompanied by a testimonial from a satisfied user.If you pay close attention, you will notice that each ad also contains the statement, "Results may vary." Most likely, this statement is included to prevent the FTC from requiring the dietary aid distributor from having to

A) run corrective advertising.
B) engage in competitive advertising.
C) guarantee truth-in-advertising.
D) prevent comparative advertising.
E) engage in self-regulation.

F) B) and E)
G) C) and E)

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Question 43

Multiple Choice

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In an inflationary economy, the cost to produce and buy products and services __________ as prices __________.

FIGURE 3-4 -Figure 3-4 above represents

The 15% of the population born between 1965 and 1976, also called the __________ refers to Generation X.

The purpose of the __________ is to forbid certain actions that are likely to lessen competition, although no actual harm has yet occurred.

Paul Avery is a salesperson at the only Ford automobile dealership in Wausau, Wisconsin.However, there are several other auto dealerships in town, offering both domestic and foreign cars and trucks.Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy, they can simply buy a car from one of the many other comparable dealers in Wausau.This is an example of

There is a greater concern for health and well-being in the United States.This is most likely evidenced by

Disposable income refers to

Environmental scanning refers to

Environmental scans have shown that the population of the United States is undergoing dramatic change.Generally the population is becoming larger, older, and more diverse.By 2030, the number of people who are 65 years of age or older could make up 20 percent of the U.S.population.This change in the U.S.population is an example of __________ changes to which marketers must respond.

The technology behind the GPS is the use of __________ to triangulate location, speed, direction, and time.

The generation of children born to baby boomers, a period of increasing births, is sometimes referred to as a(n)

Culture includes values, which vary with age groups.Consumers under 20 years old rank __________ as the third most important cultural value.

By 2030 the U.S.population is expected to exceed

Components of a consumer's income include

Younger members of Generation Y are also referred to as

Last year the Parker family used to eat at nice restaurants almost four times a week.Even though Mr.Parker got a 5% raise, the cost of living increase this year was 7%.As a result the family eats most of their meals at home, dining out only four times a month.This reflects

The Geek Squad wants to __________ by setting up locations in FedEx and Office Depot.

Many consumers are committed to brands with a strong link to social action.An example of this would be