Question 1

Idea generation is the stage in the new-product process that

Accepted Answer

A)  develops a pool of concepts to serve as candidates for new products.
B)  selects a single concept and scrutinizes it for all potential benefits and flaws.
C)  separates ideas into two categories: consumer-oriented and organization-oriented.
D)  requires the organization to perform a SWOT analysis and an environmental scan.
E)  consists of the techniques used to screen and reject those ideas that have no merit.F) C) and D)
G) A) and E)

Question 2

The movie The Hunger Games opened originally in a select number of theaters before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie also was made widely available in video stores, via Netflix, and on DVD/Blue-ray. What type(s) of consumer product is this movie? Explain your answer.

Accepted Answer

Student answers may vary, but all should...

Question 3

Which of the following is considered a service?

Accepted Answer

A)  online banking
B)  bathing suit
C)  silverware
D)  washing machine
E)  freedomF) B) and D)
G) D) and E)

Question 4

Services can be classified according to whether they are __________, for-profit or nonprofit organizations, or government agencies.

Accepted Answer

A)  national or global
B)  use independent contractors
C)  privately owned or publicly owned
D)  delivered by people or equipment
E)  owned by individuals or corporationsF) B) and C)
G) C) and D)

Question 5

The emergency room staff in Houston's largest hospital is pleasantly surprised when a four-day Fourth of July weekend brings in few accident victims for treatment. They know from experience that such public holidays usually have high rates of accidents. For the hospital's business office, the lower demand for the emergency room services means

Accepted Answer

A)  a break in the service continuum.
B)  its services are no longer tangible.
C)  its services can be separated from the staff.
D)  the hospital has idle production capacity.
E)  an opportunity for gap analysis.F) D) and E)
G) None of the above

Question 6

In marketing, a(n)  __________ is a thought that leads to a product or action.

Accepted Answer

A)  observation
B)  inspiration
C)  innovation
D)  idea
E)  perceptionF) A) and B)
G) All of the above

Question 7

For services, business analysis must consider __________, which finds ways to match the availability of the service to when it is needed.

Accepted Answer

A)  capacity management
B)  customer experience management
C)  derived demand
D)  internal marketing
E)  the seven I's of services GDPF) C) and E)
G) A) and E)

Question 8

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Accepted Answer

A)  market testing
B)  idea generation
C)  screening and evaluation
D)  development
E)  business analysisF) A) and E)
G) A) and D)

Question 9

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A)  snow shovel
B)  smartphone
C)  gym membership
D)  calculator
E)  burial insuranceF) A) and D)
G) B) and C)

Question 10

Most American families buy the same __________ items over and over again - making it difficult to gain buyers for new products.

Accepted Answer

A)  25
B)  50
C)  100
D)  125
E)  150F) A) and B)
G) B) and E)

Question 11

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally) . When it was introduced, Napster would have been an example of a

Accepted Answer

A)  discontinuous innovation.
B)  continuous innovation.
C)  dynamically continuous innovation.
D)  regulatory innovation.
E)  disruptive improvement.F) D) and E)
G) B) and E)

Question 12

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, __________, and promotional activities.

Accepted Answer

A)  how the organization delivers its service
B)  past experiences
C)  competitive trends
D)  the economy
E)  consumer incomeF) A) and B)
G) All of the above

Question 13

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each. They are only available in your area in a Waterford shop 40 miles from campus. Into which classification of consumer products would the Waterford crystal serving bowls fall?

Accepted Answer

A)  convenience products
B)  shopping products
C)  unsought products
D)  specialty products
E)  discretionary productsF) B) and D)
G) A) and B)

Question 14

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process.

Accepted Answer

A)  new-product strategy development
B)  development
C)  business analysis
D)  screening and evaluation
E)  market testingF) D) and E)
G) B) and E)

Question 15

A discontinuous innovation is a product that

Accepted Answer

A)  disrupts consumers' normal routine but does not require totally new learning.
B)  requires no new learning by consumers.
C)  is not purchased by innovators and early adopters.
D)  initiates obsolescence of a product class.
E)  requires consumers to learn entirely new patterns of behavior and product usageF) None of the above
G) A) and B)

Question 16

-According to Figure 9-2 above, column C would represent which type of product?

Accepted Answer

A)  shopping
B)  convenience
C)  specialty
D)  prestige
E)  unsoughtF) C) and D)
G) B) and D)

Question 17

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as __________.

Accepted Answer

A)  idea generation
B)  product development
C)  open innovation assessment
D)  screening and evaluation
E)  new-product strategy developmentF) C) and E)
G) C) and D)

Question 18

The Apple innovation that leading car manufacturers are incorporating into their offering that allows users a "smarter, safer, and more fun way to use iPhone in the car" is referred to as

Accepted Answer

A)  iPod
B)  iCloud
C)  iCar
D)  iPad
E)  CarPlayF) C) and D)
G) A) and B)

Question 19

Open innovation may enhance the __________ stage of the new-product process.

Accepted Answer

A)  open innovation
B)  screening and evaluation
C)  product development
D)  new-product strategy development
E)  idea generationF) A) and B)
G) D) and E)

Question 20

Which of the following is the best example of a nondurable good?

Accepted Answer

A)  automobile
B)  e-reader
C)  baseball
D)  gasoline
E)  shoesF) D) and E)
G) All of the above

Exam 9: Developing New Products and Services

Which of the following is considered a service?

Correct Answer
verified

Correct Answer
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A discontinuous innovation is a product that

Correct Answer
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In marketing, a(n) __________ is a thought that leads to a product or action.

Correct Answer
verified

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally) . When it was introduced, Napster would have been an example of a

Correct Answer
verified

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, __________, and promotional activities.

Correct Answer
verified

Which of the following is most likely to be an example of an unsought product?

Correct Answer
verified

Open innovation may enhance the __________ stage of the new-product process.

Correct Answer
verified

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Correct Answer
verified

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as __________.

Correct Answer
verified

For services, business analysis must consider __________, which finds ways to match the availability of the service to when it is needed.

Correct Answer
verified

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process.

Correct Answer
verified

-According to Figure 9-2 above, column C would represent which type of product?

Correct Answer
verified

The Apple innovation that leading car manufacturers are incorporating into their offering that allows users a "smarter, safer, and more fun way to use iPhone in the car" is referred to as

Correct Answer
verified

Services can be classified according to whether they are __________, for-profit or nonprofit organizations, or government agencies.

Correct Answer
verified

Correct Answer
verified

Idea generation is the stage in the new-product process that

Correct Answer
verified

Which of the following is the best example of a nondurable good?

Correct Answer
verified

Correct Answer
verified
Student answers may vary, but all should...
View Answer

Most American families buy the same __________ items over and over again - making it difficult to gain buyers for new products.

Correct Answer
verified

Exam 9: Developing New Products and Services

Which of the following is considered a service?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A discontinuous innovation is a product that

Correct AnswerverifiedShow Answer

In marketing, a(n) __________ is a thought that leads to a product or action.

Correct AnswerverifiedShow Answer

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally) . When it was introduced, Napster would have been an example of a

Correct AnswerverifiedShow Answer

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, __________, and promotional activities.

Correct AnswerverifiedShow Answer

Which of the following is most likely to be an example of an unsought product?

Correct AnswerverifiedShow Answer

Open innovation may enhance the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Correct AnswerverifiedShow Answer

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as __________.

Correct AnswerverifiedShow Answer

For services, business analysis must consider __________, which finds ways to match the availability of the service to when it is needed.

Correct AnswerverifiedShow Answer

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

-According to Figure 9-2 above, column C would represent which type of product?

Correct AnswerverifiedShow Answer

The Apple innovation that leading car manufacturers are incorporating into their offering that allows users a "smarter, safer, and more fun way to use iPhone in the car" is referred to as

Correct AnswerverifiedShow Answer

Services can be classified according to whether they are __________, for-profit or nonprofit organizations, or government agencies.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Idea generation is the stage in the new-product process that

Correct AnswerverifiedShow Answer

Which of the following is the best example of a nondurable good?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent answers may vary, but all should...View AnswerShow Answer

Most American families buy the same __________ items over and over again - making it difficult to gain buyers for new products.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified
Student answers may vary, but all should...
View Answer

Correct Answer
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